Lifelong Activity and Excellence

Recreation’s primary goal is to provide physical activity programs that serve the lifespan of Canadians from childhood through adulthood. It also serves the needs of high performance athletes. 

Staying Active for Life

By acquiring a foundation of physical literacy in childhood, Canadians will have the necessary skill sets to stay active for life and, if they choose, to pursue sport excellence. Without this foundation, publicity campaigns to promote “active living” will not sustain active lifestyles for the long term.

Inviting Excellence

Sport and sport groups are a potential source of expert coaching and leadership for Recreation. Firsthand contact with high-performance athletes can not only inspire people to lead active lifestyles and equip them with the skills necessary to ensure long term participation, but it can also motivate some young people to pursue sports excellence themselves.

At the same time, participants in recreational sport can be developed into a reliable and experienced volunteer base for major sport-hosting events.